The single best medical diagnostic tool to evaluate a patient’s current health condition is blood testing. As the push for innovation in healthcare becomes more fervent, along with the desire to leverage convenient, direct to consumer models that increase patient volume, bottom line profit and drive down costs; there’s been an explosion of online health services in the marketplace.
The digital healthcare market has been dominated by companies focusing on the perceived need to provide the most convenient, easy, and affordable health solution to the consumer; we see this as the evolution of mail order pharmacies. This results in a transactional experience using the least amount of information necessary to offer treatment. Other market leading wellness services have built their business on the same direct to consumer online medication approach, with the addition of low volume blood testing or saliva tests meant to identify and address one dimensional needs. With either scenario, the consumer (patient) is left without a comprehensive solution to their health needs. While these market leaders have excelled at creating a viable product to sell directly to consumers, they fail to offer comprehensive healthcare; instead focused on symptom management.
At Ways2Well, we believe there is an opportunity to address patient health and wellness in a more comprehensive way, leveraging blood lab analysis for personalized treatment plans that address the root causes of everything from low libido and weight gain to risk factors and symptoms of chronic illness and disease onset. While we do fall into the direct to consumer telehealth/telemed category, we are less of a product sales organization and more of a traditional medical practice treating patients through new tools like FaceTime, Zoom, and the internet.
Low volume blood testing and point to point solutions for personal care is an important offering in the progression of how consumers access medications and solutions that can improve one’s quality of life. What we believe is missing from these players are the diagnostic data that allow identification and treatment of underlying causes of symptoms like low libido or ED; nutritional deficiencies and metabolism issues. These symptoms likely point to larger concerns like hormonal imbalances or insulin resistance, which cannot be diagnosed through surveys or pin prick blood tests. Using an accurate tool for diagnostic data in a world where companies like ours are leaning into telehealth/telemed/virtual care is an important differentiation for us. These diagnostic results allow Ways2Well to treat the whole patient and create a path to better outcomes due to customized treatment plans.
At Ways2Well, we recommend a comprehensive selection of panels that provide over 60 reported measurements. Using this information, our medical team can pair symptoms and other conditions with the chemical analysis of the bloodwork, to determine the root causes of physical symptoms. With this kind of preventative care methodology, Ways2Well can help patients prevent chronic illness, reverse disease states, and improve physical well-being. It’s not the sexiest way to stand up the next phase of healthcare, because a lot of consumers want the convenience of a testing kit mailed to their door, that they can mail right back and receive quick treatment. There’s a place for that in 2020 and it’s exciting to see this trend grow and evolve. As a forward moving and innovative business, we often look to the leaders of this space for best practices and new insights. Our goal is to enhance the patient experience end to end – better diagnostic data, more time spent with a practitioner, more information and tools in a patient’s treatment plan; and yes, we offer free 2-day shipping too.
Our mission at Ways2Well is guided by better outcomes and reductions in chronic conditions, while appreciating that the bigger guys you’ve all heard of have paved the way for us when it comes to adopting a true healthcare practice online.